INTRODUCTION TO MODULE 4 – Marketing
With this module musicians and music professionals will learn what personal branding is, why it is important and how to start building it
You will also learn what criteria to follow to use one digital tool or another, as well as what are the basic tools you can use on a daily basis to promote your music.
Finally, some tips on how to get the most out of the online graphic design platform Canva are offered.
Module Learning Outcomes
Upon completion of this module, you should be able to:
- Start building your own personal brand as a musician
- Identify criteria to select tech tools
- Use basic technological tools to market your music
- Know how to prepare digital contents on Canva
Module Structure
Unit 1: Let’s brand yourself! Building a personal brand
Unit 2: Analogue or digital? Selecting the right tool
Unit 3: Keep it simple: Basic tools to sell your music
Unit 4: Drawing on canvas: Developing digital contents